WHO WE ARE

Forged Through Faith. Refined Through Fire

Based in Birmingham, AL, Refining Fire Store is more than just a supplement shop. We are a faith-driven fitness brand created to help you build strength that sticks—physically, mentally, and spiritually.
We believe that transformation doesn't happen overnight. It is built through consistent action, proven systems, and an unshakable commitment to growth. Like gold refined through fire, life's challenges have the power to strengthen us and shape our character for something greater.
Coach Jerrol an ISSA Certified Personal Trainer
COACH JERROL

Meet Coach Jerrol Stanford

At the heart of our brand is Coach Jerrol, an ISSA Certified Personal Trainer and the driving force behind Refining Fire Store.
After years of helping clients achieve their goals, Jerrol saw a gap in the fitness industry. Many people genuinely want to change but lack the structure, accountability, and guidance needed to create lasting results.

That's why he built Refining Fire Store—to provide everything you need in one place:

  • Clean, effective supplements to fuel your body
  • Durable training apparel to keep you comfortable
  • Expert personal coaching to keep you on track
WHY CHOOSE

Why Choose Refining Fire?

Certified Expertise

Coach Jerrol is an ISSA Certified Personal Trainer with over 4 years of experience. He doesn't just sell products—he designs training programs, provides nutrition guidance, and offers accountability coaching to help you succeed.

Premium Supplements

Our supplements are carefully selected to support your fitness journey. From fast-absorbing, vegan-friendly Refining Fire Protein to sleep aids and metabolism support, we prioritize quality and effectiveness.

A Holistic Approach

True transformation goes beyond the gym. We focus on your physical, mental, and spiritual health, helping you build discipline, consistency, and faith along the way.

Community & Accountability

When you join Refining Fire, you're not just buying a product—you're joining a community. We offer personal support, one-on-one training, and a network of like-minded individuals pursuing the same goal.

INFORMATION QUESTIONS

FREQUENTLY ASKED QUESTIONS

What is Refining Fire Store?

We are a Birmingham, AL-based fitness brand founded by ISSA Certified Personal Trainer Jerrol Stanford. We offer a curated selection of high-quality supplements, durable gym apparel, and personalized training packages to help you build strength that sticks—physically, mentally, and spiritually.

Where is Refining Fire Store located?

Our physical location is in Birmingham, Alabama (Birmingham, AL). While you can shop online 24/7, personal training sessions are held locally.

What are your store hours?

Our online store is open 24/7 for orders. For personal training, Coach Jerrol is available from 4:00 AM to 5:00 PM daily.

How can I contact you?

You can reach us by phone or text at (404) 509-9082. For general inquiries, you can also email us at jerrol3023@gmail.com.

How do I book a personal training session?

You can book a session or a consultation by visiting our Personal Training category page or by using the "Book a Training Call" button on our homepage.

Refining Fire Protein

In this video, Coach Jerrol breaks down the power of our flagship supplement, Refining Fire Protein. Discover why it’s the ultimate choice for your post-workout recovery—formulated for fast absorption to kickstart muscle protein synthesis, packed with high-quality plant-based ingredients to support lean muscle buildup, and completely 100% vegan. Fuel your body with the clean, effective protein it deserves!

The Real Path to Lasting Change

Struggling to get into shape? You are not alone. In this video, Coach Jerrol opens up about the common struggles people face on their fitness journey and shares his top tips for overcoming them. He reminds us that real results take time and patience—there are no shortcuts to sustainable strength. As a Refining Fire Certified Trainer, he provides the expertise and accountability you need to stay consistent and achieve the transformation you are looking for.